This article explores the ways in which sales productivity technologies help SMBs move toward higher automation for simplified tasks and what it is that makes some tools more effective than others.

In a recent survey by Deloitte, more than 50 percent of SMB leaders expect to invest in technologies such as automation and machine learning in the next one to two years. These technologies support a trending shift in the workplace away from low-value, routine tasks to higher-impact analysis and engagement.

Automation is a recurring theme for business applications.  Machine Learning and AI (artificial intelligence) take automation to new levels.  One of the hurdles that stop automation from working is the idea that every interaction with a prospect or customer is never the same.  Start thinking about creating standard responses to different steps of the sales process to test whether you will be able to use automation.

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