Microsoft has hit a major milestone for its Microsoft CRM 2016 application. Forrester just ranked Microsoft ahead of Salesforce.com in their The Forrester Wave: Sales Force Automation Solutions, Q2 2017 report. Forrester Research is an Amercian market research company that provides advice on the existing and potential impact of technology. They are one of the most influential research and advisory firms in the world. Salesforce.com has held the top spot in this category for years, and they still have more clients and users than Microsoft, but as Jeff Foxworthy might say “Here’s your sign!”. Microsoft is making their move!
“Microsoft delivers on intelligent seller productivity.” – Forrester 2017 Q2 report
The leadership position just announced is based on last year’s product, the 2016 version of Microsoft CRM. The current product, Dynamics 365 Enterprise edition is poised to further the distance between Microsoft and Salesforce.com. The seamless integration between LinkedIn’s Sales Navigator and Dynamics 365 for Sales, Enterprise edition is going to make it more difficult for sales leadership in companies to justify the higher cost of Oracle, SAP or Salesforce.com. Here’s where the report places the top 10 products in the Forrester study.